As some of you remember a while ago our super-talented Ruby on Rails Team made a Ruby LipDub. We had loads of fun while shooting it and have a ton of behind-the-scenes material. Now, it’s the time to share it.
Ladies and Gents, that’s how the Applicake LipDub was made! Enjoy!
Well, for the last few days we’ve been teasing you all with photos and tweets about that THING we did the other day. No more secrets, here is an official press release (any Press out there to care about it, guys?).
Applicake, a team of growing rock stars (not only in tech!) finally released their first music video.
So what it is? It’s a fantastic, well-performed LipDub (feel free to use the exact quote, dear Press). Applicake and PipeJump team supported by @josevalim and Socha (guest performance) wanted to give something back to the awesome Ruby community. They chose the song “Ruby” by Kaiser Chiefs to tell a both touching and romantic story of a Ruby lover. The Rubyist is trying various things and activities but they can’t stop thinking of Ruby. Ruby is, for better and for worse, their destiny.
And now seriously – we had great time shooting it and we do hope you love it! Watch out for the “LipDub – The Making of” video (we’re working on it, it’s hilarious) and for some really great updates and events organized by Applicake. Subscribe to our newsletter at the end of the video – and we’ll make sure to keep you posted.
You can see the lyrics here. Credits: LipDub idea by Dorota, script by Ela, Dorota, Agata and Socha, video by Wiciu.
After we posted this photo album on our Facebook profile people literally stormed us with questions like ‘what it’s gonna be?’. As 15 of us are leaving for Applicake sailing trip right now (feel free to hate us), we’ll just post a small teaser. The date of the premiere of the whole THING is set on Monday. I’ll say what I always say – stay tuned!
Applicake Team
Fresh and innovative ideas can give your start-up a real competitive advantage. For this reason, sustainable creativity should be one of the top priorities for each tech company. That’s self-explanatory, yet the question remains – how to achieve it?
At Applicake and FutureSimple we do it in several ways: keeping team meetings short and fun, RailsTalks and “hackfests”, taking time-off together (the list is long). We will cover them one-by-one in this blog so stay tuned.
Recently we bought IdeaPaint – which appeared to be a fantastic means to boost creativity. How come? IdeaPaint „turns virtually anything you can paint into a dry-erase surface and any room into a hub of creativity and collaboration.” It brings you back to childhood when you thought drawing on walls was *fun*. Apparently, it works the same way with adults – it’s just soooo tempting to take a marker and start drawing! What? Whatever. It can be a general project outline, a graph, application architecture design, a fun-I-need-a-break-drawing, a todo list, an inspirational quote or simply a lunch wish list 
Suddenly a boring office wall turns into an amazing communication medium and a place to brainstorm ideas. With no restrictions in the shape of whiteboard borders and, thus, no limits to the flow of ideas.
Implementing such solutions in your office is a (small & cheap) step we encourage all start-ups to take. Think of it – your team is, by far, your most valuable asset. Do make this extra effort in order to build a fun workplace that boosts productivity and makes people reach their potential. An enjoyable environment will inspire teamwork and might result in innovative solutions.
Take a look at how ideas are grown within the Ruby on Rails team at Applicake (a fantastic video by Socha and Dorota):
Moving office doesn’t necessarily have to be a pain. In fact – it can be loads of fun.
All you need is a free weekend, a camera, Ruby on Rails developers and beer 
Watch the video from Applicake new HQ!
Well, it’s been a while since we shot it (Applicake turned three in November 2009) but… here it is – a funny movie we made at Applicake’s birthday party!
Sure you can! Just have a look what we’ve just made.
Which one do you like more?
TechHub is a new and exciting project to create a physical space for tech startups in London reaching out to entrepreneurs across the UK, Europe, the US and beyond.
TechHub will be affordable and accessible, with a great environment to bring together the right people in one place – the people who really do want to ‘change the world’ through their businesses.
